Sales Training School | American Fence Association

AFA’s Sales Training School (STS) is a two-day program that builds on the fundamentals of the buying and selling process. Salespeople will learn how to identify sales opportunities, develop effective listening and communication skills, and how to close sales by using product features and benefits.

STS is ideal for individuals in sales positions or individuals that would like to gain a better understanding of the sales process. STS helps to determine, meet, and exceed customers’ needs.

Interested in sponsoring this event?

Contact Jim Hawarden at 314-561-6717 or jim@americanfenceassociation.com.

Upcoming Events

Salt Lake City, UT
February 24, 2025 to February 28, 2025
More Info

Tulsa, OK
November 3, 2025 to November 4, 2025
More Info

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Topics Covered

Course participants will learn and practice real world consultative selling techniques focused on the following five (5) modules:

Fundamentals of Buying and Selling
Positive Openings & Identifying Opportunities and Needs
Probing & Listening
Support Product/Feature/Benefit
Closing the Sale