AFA University - Sales Training School

Event Details

Join AFA University’s Sales Training School in Grapevine, TX on November 3–4, 2025. Learn to identify sales opportunities, communicate effectively, and close with confidence in this two-day program designed for current and aspiring sales professionals.
 

AGENDA (subject to change):

Sunday, November 2, 2025

• Student Arrivals

• 3:00 PM – Onsite Registration Opens

• 6:00 PM – Welcome Dinner

Monday, November 3 – Tuesday, November 4

• 6:30 AM - Breakfast Available in the Hotel Lobby 

• 8:00 AM – 5:00 AM Classroom Instruction (Lunch Provided)

• Optional Tuesday evening Departure

Wednesday, November 5

• Student Departures

WHAT TO EXPECT
AFA’s Sales Training School (STS) is a two-day program focused on the fundamentals of the buying and selling process. Attendees will learn to identify sales opportunities, communicate effectively, and close sales using product features and benefits.

Ideal for both current sales professionals and those looking to better understand the sales process, STS equips participants to determine, meet, and exceed customer needs.

WHAT'S INCLUDED WITH THE COST
Your registration includes:

• Two full days of expert instruction

• Welcome Dinner on Sunday evening

• Daily breakfast & lunch

• Printed training manuals

• Hotel accommodations for three nights (double occupancy)

NOTE: All registration prices include a double occupancy room. You may select your preferred roommate during registration or opt to upgrade to a single room for an additional fee.
 

SCHOLARSHIPS AVAILABLE! The AFA Education Foundation and Chapters are offering scholarships for all schools at AFA University. Applications must be submitted for consideration by September 25, 2025. Submit your application here  AFA University Scholarship Application (you must be registered for a school at AFA U to submit).

GROUP DISCOUNT AVAILABLE: Send three or more employees from your company to any combination of schools at AFA U and receive a 10% discount on tuition.This discount will be applied automatically once you register three individuals under one account, but if you experience any issues please reach out at info@americanfenceassociation.com.

Hotel Information