Get the most out of your FENCETECH 2026 experience with in-depth education sessions and preconference workshops. From technical training to business strategy, these programs are built to sharpen your skills and give you tools you can put to work right away. Explore the options below and find the sessions that fit your goals.

FENCETECH 2026 EDUCATION SESSIONS

All sessions, titles, descriptions, and speakers are subject to change.

All

Monday, February 2

The 8 Strategies To Maximize Efficiency And Profitability

Monday, February 2
8:00am - 12:00pm
Tony Thornton - Thornton Fence Consulting Group

Putting the 8 Strategies to Work- this workshop will move your company from "knowing" to "doing" by applying the strategies directly to the attendee's business, through interactive workbook style breakouts and structured discussions lead by Tony Thornton, Thornton Fencing Consulting Group. This is a must-attend 4- hour workshop that will enhance your company's efficiency and profitability.   

Please note: This Preconference Workshop is not included in the Full Package and requires seperate registration.

Gate Automation Designer School

Monday, February 2
8:00am - 5:00pm
Joe LePier – DoorKing

Anyone who designs, sells or is new to installing automated vehicular gates is encouraged to attend this 1.5-day school.  This program is a combination of lecture, presentations and hands on gate system layout activities covering the following concepts and topics:   

  • UL 325 for automated gate systems   

  • ASTM F2200 and an Introduction to M.U.T.C.D. – Manual on Uniform Traffic Control Devices   

  • Types of Gates   

  • Types of Gate Operators   

  • Introduction to Electrical Wiring   

  • Access Control Devices   

  • Vehicular Detection Systems   

  • Power Failure Options   

  • High Security Applications   

  • Site Considerations   

This 1.5-day course can also serve as an introduction to the gate automation industry. Individuals and companies considering expanding their business into gate automation can get a thorough overview of both system design and standards from this class.   

Study materials and testing are also available in Spanish; simply select this option during registration.

GADS includes breakfast and lunch on Monday and Tuesday. 

Please Note: This AFA School is not included in the Full Package and requires seperate registration. The cost of the exam is not included in this course. You can add registration for the CGAD exam to your enrollment using the options below. 

Leadership Academy

Monday, February 2
8:00am - 5:00pm
Robert Whittaker - Purple Coaching

The American Fence Association's Leadership Academy is a highly interactive 1.5-day program that will equip you with the ability, knowledge, and mindset necessary to succeed each time you step up to lead. In addition to hands-on learning and application customized specifically for fence, gate, and perimeter security professionals, you'll also network with other aspiring leaders and experienced mentors who are guiding AFA and our industry into a future with limitless potential.   

The Leadership Academy includes breakfast and lunch on Monday. 

Please Note: This AFA School is not included in the Full Package and requires seperate registration. 

Boring Is Profitable – The Mr Fence Way To Multiply By Simplifying

Monday, February 2
1:00pm - 5:00pm
Shawn King - Mr. Fence Inc. 

The secret to scaling a fence company isn’t chasing every shiny thing—it’s mastering the boring, repeatable, bread-and-butter work that pays. In this 4-hour workshop, Shawn King shares the hard-earned lessons that built a multimillion-dollar fence business: simplify to multiply, stick with cookie-cutter installs, and focus only on what works. Using real-world examples from the field, Shawn will show how to raise profits and decrease stress by applying three undeniable truths he’s learned the hard way. 

Please note: This Preconference Workshop is not included in the Full Package and requires seperate registration.

Tuesday, February 3

Good Is The ENEMY Of Great

Tuesday, February 3
1:15am - 2:45pm
Tony Thornton - Thornton Fence Consulting Group

Telling the story of personal and family goal setting focus, this presentation will provide attendees with the motivation to define personal and professional goals that are achievable.

Energy-Cost Reduction And No VOCS With UV Led Coatings Technology

Tuesday, February 3
4:15am - 5:15pm
Michael P. Kelly - Allied UV

AlliedUV will share a proven framework for evaluating coating operations and developing tailored business cases for improvement. The session will address current process challenges, explore potential solutions, and highlight real-world case studies. Key focus areas include eliminating VOCs and HAPs to improve sustainability, enhancing workplace safety, and driving process efficiencies. Attendees will learn how to deliver better products, exceed customer expectations, and achieve stronger ROI.

Adding Profit To Every Picket: How Stain Boosts Your Bottom Line

Tuesday, February 3
8:00am - 9:00am
Laurel McEuen - Standard Paints, Inc. - Wood Defender, Roy Branch - Standard Paints, Inc. - Wood Defender & Dylan Skeen - Skeen Fencing and Construction

Stain isn't just about aesthetics—it's a smart, scalable way to drive profits

and protect customer investments. Learn how to integrate staining into your fence business, build long-term customer relationships, and differentiate your offerings. From the team at Standard Paints, Inc., manufacturers of Wood Defender, and joined by Dylan Skeen of Skeen Fencing and Construction, this session breaks down positioning, marketing, and real-world operations to help you boost your bottom line, one picket at a time.

AI Is Rewriting The Rules: The Future Of Fence Marketing And How To Win

Tuesday, February 3
8:00am - 9:00am
Sam Natello - DotComGlobal Media

AI is changing how people search, ask questions, and choose fence companies - and it’s no longer just about Google. Platforms like ChatGPT, voice assistants, and SGE are becoming the new gatekeepers. In this fast-paced session, we’ll show you how AI-driven search works, how it affects your visibility, and what top companies are doing to stay ahead. The search landscape is shifting fast. Learn what it takes to adapt, compete, and win.

Breaking Barriers (En Español)

Tuesday, February 3
8:00am - 9:00am
Jesus Nieto - Aruba Ironworks, Inc.

We will teach attendies how break the barriers from being an employee to becoming a contractor or company owner and how to install fences without being in trouble with others, such as homeowners, HOA, or city

Bridging The Field And Office: How To Create A High-Performance Service Team

Tuesday, February 3
8:00am - 9:00am
Katie Parke - Sloan Security Group

Learn how to build a high-performance service team by bridging the gap between the field and the office. This session offers practical tools to improve technician communication, streamline reporting, and align teams with shared goals — without relying on fancy software. Whether you’re managing a growing service operation or just trying to improve day-to-day coordination, you’ll walk away with simple, repeatable strategies to strengthen team performance and deliver better client outcomes.

Disrupting B2B Sales: How Industrial Brands Are Winning Big On Amazon

Tuesday, February 3
8:00am - 9:00am
Carolyn Lowe - ROI Swift

Carolyn Lowe, Founder & CEO of ROI Swift, shares proven strategies for how industrial brands are winning on Amazon without disrupting traditional sales channels. Through real-world case studies from brands like Weatherables, Zogics, and Malta Dynamics, Carolyn shows how manufacturers can unlock new B2B revenue streams, reach underserved buyers, and drive sustainable growth in the Amazon marketplace.

Equipment And Installation Of ADA Pedestrian Gates And Doors

Tuesday, February 3
8:00am - 9:00am
Robert Lovato - Southwest Automated Security, Inc.

Learn the fundamentals of installing ADA-compliant pedestrian gates and doors in this hands-on, practical session. We'll cover key accessibility requirements, the latest operator technologies, and best practices for safe, code-compliant installations. Whether you're retrofitting an existing system or starting from scratch, this class will help you choose the right equipment and execute flawless installs that meet ADA standards and satisfy your customers.

Failing Forward: Elevating Your Game To Get Out Of Your Business What You Want

Tuesday, February 3
8:00am - 9:00am
Kevin Hohe - Complete Fence

Most leaders talk teambuilding but rarely ask, “What is good leadership?” Fewer still share the failures that shaped them or build a business that thrives without them, and love it. In this session, Kevin, CEO of Complete Fence and President of the Chicagoland (Greater Chicago) AFA Chapter, explores the raw side of leadership and the journey to $40M. If you're chasing growth and next-level excellence, this honest, relatable session will help you “get there.”

Laborer Checklist And Lead Installer Checklist

Tuesday, February 3
8:00am - 9:00am
Raymond Brown - Guier Fence Co.

Discover how a simple yet structured approach to training can transform your installation teams. In this session, we’ll share how our company created and implemented laborer and lead installer checklists - tools that provide clear benchmarks, reinforce skills, and reward growth. By giving entry-level installers a roadmap to success and supervisors a framework for advancement, we’ve minimized turnover, increased retention, and kept our crews intact.

Purpose Driven Leadership

Tuesday, February 3
8:00am - 9:00am
Shane Catton - Good Shepherd Fencing Company

Discover how purpose-driven leadership transforms organizations from the inside out. This session will explore how to lead with vision, serve others with intention, and build a lasting legacy. Attendees will walk away with practical strategies to inspire teams, make values-based decisions, and lead with greater impact—regardless of title or tenure. If you're ready to move from managing to truly leading with purpose, this session is for you.

Gate Automation Designer School (contd.)

Tuesday, February 3
8:00am - 12:00pm
Joe LePier – DoorKing

Anyone who designs, sells or is new to installing automated vehicular gates is encouraged to attend this 1.5-day school.  This program is a combination of lecture, presentations and hands on gate system layout activities covering the following concepts and topics:   

  • UL 325 for automated gate systems   

  • ASTM F2200 and an Introduction to M.U.T.C.D. – Manual on Uniform Traffic Control Devices   

  • Types of Gates   

  • Types of Gate Operators   

  • Introduction to Electrical Wiring   

  • Access Control Devices   

  • Vehicular Detection Systems   

  • Power Failure Options   

  • High Security Applications   

  • Site Considerations   

This 1.5-day course can also serve as an introduction to the gate automation industry. Individuals and companies considering expanding their business into gate automation can get a thorough overview of both system design and standards from this class.   

GADS includes breakfast and lunch on Monday and Tuesday. 

Study materials and testing are also available in Spanish; simply select this option during registration.

Please Note: This AFA School is not included in the Full Package and requires seperate registration. The cost of the exam is not included in this course. You can add registration for the CGAD exam to your enrollment using the options below. 

2026 Digital Marketing Plan – Create Your Strategy For Explosive Growth In 2026

Tuesday, February 3
9:15am - 10:45am
Alex Danner - Fence & Deck Marketers

Attendees will learn how to set clear, measurable goals for 2026, calculate the number of leads needed to hit revenue targets, and create a customized action plan based on their current business status and objectives. Attendees will also receive a free marketing workbook that will allow them to plan out their marketing plan and make sure you hit your goals.

AI In Fencing: Work Smarter. Build Faster

Tuesday, February 3
9:15am - 10:45am
Ryan Weiss - ArcSite

AI isn’t here to replace craftsmanship—it’s here to elevate it. In this session, you’ll learn how fencing pros are using AI to automate routine tasks, speed up proposals, and streamline operations without losing the human touch. We’ll walk through real examples, brand agnostic, and offer a clear path to adoption for companies of any size. Less paperwork. More precision. Same great work.

Both Sides Of The Paycheck ... Employee V. Employer

Tuesday, February 3
9:15am - 10:45am
Michael Whittaker - Purple Coaching & Consulting, LLC

I’ve signed checks from both sides—first as the employer writing them, now as the employee cashing them. I've experienced life in the corner office and now in the break room. I’m here to share what I’ve learned from both perspectives. My goal is bridging the gap between leaders and teams, tearing down the assumptions we make about each other, replacing the ‘who’s right’ with understanding. I believe both employees and employers can do better.

Driving Down Utility Damages: The 50 In 5 Blueprint

Tuesday, February 3
9:15am - 10:45am
Khrysanne M. Kerr - Common Ground Alliance

CGA’s bold “50 in 5” initiative aims to reduce damages to underground utilities by 50% in five years. This presentation will explore the strategic roadmap, key drivers, and industry collaboration required to meet this ambitious goal. Attendees will gain insights into actionable steps, data-informed approaches, and opportunities to align their efforts with this nationwide push for safer, more efficient damage prevention practices. Join us to be part of shaping the future of underground safety.

Fence Company Budget and Forecast Development

Tuesday, February 3
9:15am - 10:45am
Tony Thornton - Thornton Fence Consulting Group

Attendees will learn the importance of budget development and how to forecast regardless of company size. Knowing proper budget techniques will help business owners prepare for control and growth and maximize profitability.

The Culture Catalyst: How Leaders Ignite Change

Tuesday, February 3
9:15am - 10:45am
Shayna Duke - Principle Business Enterprises

Leadership doesn’t just influence culture—it creates it. In this powerful session, we’ll explore how everyday leadership behaviors shape team dynamics, engagement, and performance. Through real-world examples and practical tools, attendees will learn how to lead with authenticity and intention to build a culture where people thrive. Whether you're leading a team or influencing across functions, this session will equip you to become a cultural catalyst.

The Current State Of AI In 2026

Tuesday, February 3
9:15am - 10:45am
Justin Judy - DotCom Global Media

Discover how AI can supercharge your fence business. This session breaks down real-world tools and workflows that save time, cut costs, and sharpen your competitive edge. From automating customer communication to streamlining estimates and content creation, we’ll show you how to make AI your best employee—one that never sleeps. Perfect for fence pros ready to work smarter, not harder.

Using AI: Robots That Do Work For You

Tuesday, February 3
9:15am - 10:45am
Ben Barrick - Hearth

Discover how AI tools are helping fence companies work faster, smarter, and with way fewer headaches. Learn about amazing tech that can have real business impact, how it't being used today, and what it will actually change in the near future. No PhD required – just bring your curiosity!

Advancements And Growth In Automatic Vehicle Identification (Long Range RFID, LPR, And Digital Credentials)

Tuesday, February 3
11:00am - 12:00pm
Dustin Pennington - Controlled Products Systems Group, Inc.

AVI solutions like Long Range RFID have been in Access Control, Revenue Parking, and other Perimeter Security industries for decades. While they have been effective, there has been an advancement in products and AVI related technologies over the last 5 years that have made them better than ever! We will discuss the latest communication capabilities and standards for Long Range RFID, major advancements in License Plate Recognition, and Digital Credential applications with benefits for all.

From Chaos To Control: Fixing The Estimating Gap In Fencing

Tuesday, February 3
11:00am - 12:00pm
Scott Weigel - ArcSite

Every missed measurement and manual re-entry eats into your profits. This session reveals the true cost of disconnected estimating workflows in fencing—from field to office—and walks through practical ways to tighten up your process using real-time takeoffs, digital drawings, and simplified proposal creation. Leave with tools to quote faster, win more, and work smarter.

Getting Ordinary People To Do Extraordinary Things

Tuesday, February 3
11:00am - 12:00pm
Peggy Aschenbrenner & Kevin Hohe - Complete Fence

'Getting Ordinary People to Do Extraordinary Things' reveals how to turn everyday teams into high-performing engines of change. Learn how to build processes that stick, foster a culture that drives results, and walk away with practical tools you can implement immediately. Whether you're leading a team or transforming a department, this session equips you with actionable strategies to inspire, align, and sustain meaningful progress.

Getting Your Business Sale-Ready: Whether You Plan to Sell It or Not

Tuesday, February 3
11:00am - 12:00pm
Andrew Martin - Atlas Financial Strategies

Getting your business sale-ready makes it less dependent on the business owner, makes it more enjoyable to own, more profitable, and more valuable. The steps to get a business sale-ready will have the business running more effectively and provide the business owner with the freedom most business owners want. These tools are suited for any business owner whether you've considered selling the business or not.

Next Level Access

Tuesday, February 3
11:00am - 12:00pm
McKay Lundgren - SOS Siren Operated Sensors

This presentation will help you understand the need for emergency access. What products are currently available to use and a look into the future.

Patent Pending: Lock Down Your Fence Innovations

Tuesday, February 3
11:00am - 12:00pm
Camille Wilson - Wilson Dutra

Your fence innovations deserve bulletproof protection. Learn when to file patents, how to avoid costly application mistakes, and strategies to stop competitors from copying your designs. Discover which innovations qualify for patent protection and how to turn your IP portfolio into a competitive moat that keeps rivals at bay.

Pre-Stain In Practice Panel Session: Contractor Insights On Profit, Workflow, And Growth

Tuesday, February 3
11:00am - 12:00pm
Laurel McEuen - Standard Paints, Inc. - Wood Defender, Robert Whittaker - Purple Coaching & Consulting, Colby Coward - Texas Best Fence & Patio, & Marcus McCrary - DFW Fence Contractor

Join a candid, on-stage conversation with top contractors using pre-stained materials to transform their workflow and profits. From reducing delays to improving consistency and client satisfaction, hear how these business owners are making pre-stain work for them, and what they wish they’d known when starting out. Moderated by Wood Defender, this panel featuring four fence company owners—Robert Whittaker, Colby Coward, Marcus McCrary, and Dan Honig—is packed with real-world insights, honest Q&A, and actionable takeaways.

Using AI In Procurement And Managing Accounts Receivable

Tuesday, February 3
11:00am - 12:00pm
Ian Wagner - TRUE Contractor Software

In this session, we'll cover both sides of the business: A/P and A/R. Attendees will learn how they can use AI tools to expedite and process POs and reconcile Bills. We'll also cover best practices on itemizing POs and the importance/impact the details can provide from both an operational and accounting perspective. Next, we'll will cover A/R topics and discuss methods of revenue recognition in regards to Down Payments as well as AIA style billing.

Verbal Junk Food: Why ‘Busy’ And ‘Sorry’ Are Empty Calories

Tuesday, February 3
11:00am - 12:00pm
Michael Whittaker - Purple Coaching & Consulting, LLC

Words are weapons—or anchors. Every “I’m busy” or reflexive “sorry” chips away at your authority and stalls momentum. I walk into businesses where teams apologize for existing and treat busy like a badge of honor. It’s killing your credibility. This talk is a wake-up call to strip out those habits and replace them with language that commands respect, drives action, and builds real leadership.

2026 Google Local Services Ads Masterclass: A Fence Contractor’s Secret Weapon

Tuesday, February 3
1:15pm - 2:45pm
Alex Danner - Fence & Deck Marketers

In this Masterclass, we’ll be giving fencing companies a comprehensive roadmap to maximize lead generation and ROI. It covers the benefits of Google Local Service Ads, how to set up and optimize your account, strategies to rank in top search results, tips for managing leads and reviews, and so much more! By following the best practices outlined in this masterclass, fence contractors can increase their visibility, attract high-quality leads, and achieve sustained business growth.

Bidding Of Government Contracts And Public Works Projects

Tuesday, February 3
1:15pm - 2:45pm
Jeremiah Alexander - Pisor Fence

My goal is to ensure that companies interested in pursuing government contracts, particularly in California, where I have the most experience, leave my class with a clear understanding of the complexities involved. At the same time, I aim to provide them with a strong foundation that reduces apprehension and equips them with realistic expectations for transitioning into the government contracting space.

Cash Management and the Operating Cycle

Tuesday, February 3
1:15pm - 2:45pm
Colin Kelly - Hurricane Fence Co

This class is intended to introduce, or reacquaint, business leaders, managers, and finance staff with the operating cycle as it relates to cash. Cash flow has different timing at every business and it is important to understand how managing Receivables, Payables, and Inventory affect your cash. After completing this course, participants will better be able to: Predict cash flow based on payment terms,  Manage working capital needs, & Recognize needs for outside financing.

Customer Financing: The Complete Go To Market Guide and Checklist

Tuesday, February 3
1:15pm - 2:45pm
Ben Barrick - Hearth

Discover how strategic financing solutions can transform your fencing business at FenceTech 2026. This session explores practical financing options that help contractors close more deals, increase project sizes, and improve customer satisfaction. Learn to seamlessly integrate financing into your sales process, overcome common customer objections, and calculate the real business impact. Whether you're a contractor, supplier, or industry professional, you'll leave with actionable strategies to grow revenue and win more projects.

Fencing & Perimeter Security Solutions For High-Risk Industries (Deter/Detect/Delay/Respond To Intrusion)

Tuesday, February 3
1:15pm - 2:45pm
Anton Harrop-Allin - Harrop-Allin Business Services

In this presentation, you will gain a clear understanding of the specific security measures required across different levels of risk; whether high, medium or low. We will explore how these varying needs influence the choice of security fencing and provide detailed insights into the most suitable types of fences for each scenario. From residential areas to high-security facilities, our discussion will help you identify the best fencing solutions to match the level of protection demanded.

Growing and Preparing Your Fence Business For Future Partners

Tuesday, February 3
1:15pm - 2:45pm
Matt Blum - Elevate Fence Partners

Whether you’re years away from selling your company or just starting to think about partnerships, it’s never too early to prepare. This session will guide residential fence business owners through the steps to professionalize operations, strengthen financial practices, and build long-term value. Learn what makes a fence company attractive to buyers, how valuation works (including key terms like EBITDA), and the best practices to put in place before a sale. You’ll leave with a clear roadmap, actionable next steps, and insight into how to maximize opportunities for your business—today and in the future.

Preserving Wood’s Place In The American Fencing Market

Tuesday, February 3
1:15pm - 2:45pm
Tony Young - Postsaver

Learn why treated wooden posts fail and discover how Postsaver’s dual-layer total barrier sleeves— successfully field-tested for over 25 years—extend the life of wood to rival that of alternative materials. As the global leader in ground-line protection, Postsaver will make the case for why wood remains a reliable, sustainable, and cost-effective choice in fencing applications.

Ag Fencing 101: What You Need To Know (But Are Afraid To Ask)

Tuesday, February 3
3:00pm - 4:00pm
Ashton Rugh - SASCO - San Antonio Steel Company

Ag fencing doesn’t have to be intimidating. This session is built for fence professionals looking to confidently break into or grow within the ag market by understanding the products, principles, and profit potential of agricultural fencing systems.

Local SEO Strategies For Fence Contractors In 2026

Tuesday, February 3
3:00pm - 4:00pm
Alec Neumeyer - Secure Line Marketing

Discover what’s working (and what’s not) in Local SEO for fence contractors. Learn which pages your website must have, how often to update your site, and how to fully leverage your Google Business Profile for maximum visibility. Whether you're just starting or looking to outrank competitors, this session will give you actionable strategies to get more local leads and dominate your market in 2026.

Professionalism On The Jobsite (En Español)

Tuesday, February 3
3:00pm - 4:00pm
Luis Gutierrez - All-O-Matic Inc.

A safe, respectful, and productive jobsite starts with professionalism. In this session, you’ll learn how to communicate effectively, maintain a positive work environment, and present yourself in a way that builds trust and respect. We’ll cover professional courtesy, workplace behavior, proper use of safety gear, and strategies for resolving conflicts with respect—giving you the tools to elevate your career and your crew.

Profit In 30 Minutes Or Less: Simple Installation Process

Tuesday, February 3
3:00pm - 4:00pm
Nathan Creamer - Illinois Engineered Products

Learn how to quickly install Heavy Duty Security Folding Gates in under 30 minutes and start seeing profits right away. This session will walk you through the installation process, ensuring smooth setup and optimal performance. You’ll also discover the key factors that drive profitability and how a quick setup can lead to immediate returns. Whether you're new to the product or looking for ways to optimize, this presentation is your fast track to success!

Purpose Driven Culture

Tuesday, February 3
3:00pm - 4:00pm
Shane Catton - Good Shepherd Fencing Company

Explore how a purpose-driven culture can elevate performance, deepen employee engagement, and drive long-term success. This session will unpack the building blocks of a strong cultural foundation and provide real strategies for aligning your team's values with daily operations. Whether you're leading a team or influencing from within, you'll gain practical tools to foster a workplace where people are motivated by more than just a paycheck—they’re driven by purpose.

Servant Leadership In A Self-Absorbed Society

Tuesday, February 3
3:00pm - 4:00pm
Jeffrey Herold - Warrior Leadership LLC

In a society that often promotes individualism qualities like servant leadership can feel countercultural. Many people are driven by goals like personal recognition and wealth, which are frequently upheld by social media and other platforms. People often prioritize themselves at the expense of others. Despite the challenges, servant leadership can thrive when individuals and organizations commit to focusing on values like integrity, collaboration, and shared purpose.

Structuring Your Fence Rental Division For Growth

Tuesday, February 3
3:00pm - 4:00pm
Giuliano Marinho - SONCO Safety Marketplace

Learn how to transform your current fence rental efforts into a structured division that drives growth and maximizes profits. This session will cover key strategies for streamlining operations, optimizing margins, and building a scalable rental business. Whether you're looking to improve efficiency, expand your division, or reduce headaches, this presentation will provide practical insights to help you take your fence rental business to the next level.

Wood Fence Post Rotting and Cracking at the Base

Tuesday, February 3
3:00pm - 4:00pm
Adam Kaysen - Secured-A-Post

Discover how Secured-A-Post brackets make fence installation and repair faster, easier, and more durable. Learn how they cut labor by 50%, reduce lumber costs by 33%, prevent post rot, and provide permanent repairs without disassembling the fence. See how this simple solution delivers long-term strength and savings on every project.

Automated Gate Safety - Safety Standards You Need To Know

Tuesday, February 3
4:15pm - 5:15pm
Steve Kuscsik - UL Solutions

Safety in the automated gate industry is Key to continued success. Standard and codes are an essential building block that helps keep our industry strong, and results in safe and code-compliant installations around the country. As products, technology, and installations continue to evolve, so do the Standards and Codes that affect your business. This presentation will provide a lively update on the continually evolving safety requirements for automated gate systems.

Back To The USA: Onshoring Fence Production For Growth And Control

Tuesday, February 3
4:15pm - 5:15pm
Zach Romero - Blackline HHP Products, LLC

Thinking about bringing manufacturing back to the U.S.? This session explores the real-world challenges and benefits of onshoring fence production—and how it impacts both manufacturers and installers. Learn how using domestically made products can improve quality, reduce lead times, and build customer trust. Attendees will gain insights they can pass down to their customers, turning “Made in USA” into a sales advantage. Whether you're producing or installing, this session delivers practical value for all.

Eight Ways An Automated Gate Installation Goes Sideways

Tuesday, February 3
4:15pm - 5:15pm
Stephanie Olynick - Wallace Perimeter Security

A successful gate installation starts with proper planning and the right expertise. This session will cover the critical factors to consider when selecting and installing automated gates, including compliance with UL 325 and ASTM F2200, working with qualified contractors, and matching gates to applications. You’ll also learn how to anticipate environmental factors that can drive up costs if overlooked. Walk away with the knowledge to prevent common pitfalls and ensure your next installation runs smoothly.

Leadership In Business (En Español)

Tuesday, February 3
4:15pm - 5:15pm
Hugo Valdez - Taylor Fence Co.,

The purpose of this presentation is to develop leadership skills in the construction team, especially in bilingual environments by presenting various methods of better developing a more collaborative team.

So It's Time For "What's Next". Selling Your Fence Business - From A Buyers Perspective

Tuesday, February 3
4:15pm - 5:15pm
Christopher Kliefoth - Perimeter Solutions Group

In this presentation you will learn from an industry veteran how to evaluate your options for monetizing your legacy, what the 10 drivers and dingers of value are, and what you can do about them. The sales process, and the role of advisors, will be covered for this once-in-a lifetime event. Valuation expectations, and how buyers determine value, will be discussed. We will also cover the emotional impact of this life changing event.

The 8-Figure Sales Team

Tuesday, February 3
4:15pm - 5:15pm
Ryan Groth - Sales Transformation Group

Discover the proven roadmap behind the 8-figure sales team. This session breaks down the exact phases of scaling from $0 to $10M+ and reveals the systems, strategies, and leadership structure needed to get there. Whether you're building your first sales team or optimizing a mature one, you'll leave with actionable tools to increase revenue, sharpen your sales process, and lead a high-performing organization that can thrive at scale.

The AI Advantage: Evolving Fence & Gate Automation For Tomorrow’s Workforce

Tuesday, February 3
4:15pm - 5:15pm
Mike DeLorenzo - Wayside Fence Co.

This session takes a no-fluff look at how AI can actually help fence contractors, suppliers, and fabricators. Learn how technology can bridge the knowledge gap as seasoned pros retire, passing down skills faster and more consistently. Walk away with clear, practical ideas on where AI can save time, streamline processes, and strengthen your business.

Wednesday, February 4

25 Smartest Things We’ve Seen Fence Companies Do Online (That You Should Steal)

Wednesday, February 4
8:00am - 9:00am
Sam Natello - DotComGlobal Media

Great marketing doesn’t have to be complicated - it just has to work. In this fast-paced, visual session, we’ll walk through 25 of the smartest, most effective things real fence companies have done to boost traffic, generate leads, and close more jobs. From killer graphics to smart content, layout fixes, review strategies, and lead-gen tools, these ideas are proven, practical, and ready to steal. If you want inspiration you can actually use, this is the session.

AFA Members Like You - Hear Member Savings Program Saving Success Stories

Wednesday, February 4
8:00am - 9:00am
Mark Schiavone - American Fence Association

Join Mark Schiavone of the AFA Member Savings Program to learn practical and profitable ways AFA Members are utilizing the AFA Member Savings Program to not only save money but also grow sales.You will hear real life examples from small and large AFA Members on how they are saving on Insurance, Tools, Vehicle Costs, Office / Facility Supplies, and HR Expenses to increase profitability. This is FREE Member Benefit - Don't miss out.

Please note: This session is open to all attendees.

Customer Experience (Cx) Excellence - Using NPS To Grow Your Business

Wednesday, February 4
8:00am - 9:00am
Michael Reed - American Fence Association & Bobby Batchelor - Seegars Fence Company

Join the CX movement in the fence and gate industry! Discover how Net Promoter Score (NPS) can transform your customer experience strategy and drive more referrals. This session highlights AFA’s FencePulse program, designed to help companies benchmark results, measure customer satisfaction, and implement meaningful change. You’ll learn practical ways to strengthen customer loyalty, hear examples of companies improving operations through NPS insights, and explore how a customer-focused culture can give your business a competitive edge.

Deciding The Best Commercial Real Estate Strategy For Your Business- Lease Or Buy?

Wednesday, February 4
8:00am - 9:00am
Ralph Ramsey - Forney Fence Supply

Join Ralph Ramsey, Property Development Director at Forney Fence Supply, as he shares insights from 35+ years in commercial real estate acquisition, construction and financing. How to evaluate lease vs. ownership, identify ideal properties, finding and analyze local market data, assess financial projections, and manage investment risks. Gain clear and actionable strategies to make informed real estate decisions and maximize your returns. Ideal for investors, business owners, and professionals exploring property acquisition or leasing opportunities.

Everything You Need to Know About Loops

Wednesday, February 4
8:00am - 9:00am
Brian Dickson & Shawna Dickson - BD Loops, Inc.

Join us for an informative education seminar where you'll learn everything you need to know about loops and loop systems. Don’t miss this opportunity to become a loop expert! Brian Dickson of BD Loops will cover loop basics, best installation practices, troubleshooting, and more. Whether you're new to the field or looking to refine your skills, this seminar is designed to provide you with the knowledge and confidence to excel in loop technology.

Fence, Fraud & Money

Wednesday, February 4
8:00am - 9:00am
Earle Collins - Dennisville Fence

Humorous take on Fence Business and Payments. From Taking Deposits to Final Balances. Best practices for managing payments in the current business environment. Whether for Contractors to Manufacturers. 40 Years worth of experience. Goal is to teach people how to leverage technology in order to Modernize your Banking and payment workflows.

Protecting People & Property Better Against Vehicle Collisions: BFT Automated Security Bollards

Wednesday, February 4
8:00am - 9:00am
Guilhem de Brugiere

Join us for an enlightening session on BFT Automated Security Bollards, designed to enhance safety in today’s increasingly hostile urban environment. Discover how these innovative solutions protect people and property from vehicle collisions, explore their advanced technology, and learn best practices for effective implementation. Gain valuable insights into mitigating risks and fortifying urban spaces, ensuring a safer future for communities. Don't miss this opportunity to elevate your security strategies!

Public Works Bidding.... Tangible Take Aways To Prepare Your Company To Enter This Market

Wednesday, February 4
8:00am - 9:00am
Jarrod Twiss - Ranch Fence Inc.

Expect to find out if your business is ready to enter the public works market, and if not, what is needed to get there (and to find out if you want to get there). We'll dive into Identifying financial needs, safety requirements, advertising, identifying prime G.C.'s., and the minimum requirements for your crew and equipment. Difference between sales person and an estimator.

Simple, Easy, Profitable. Fence Mounted LED Perimeter Security Lighting. Low Cost, Low Voltage.

Wednesday, February 4
8:00am - 9:00am
David M Beausoleil - Cast Perimeter Lighting

Attendees will learn firsthand how to design, install, answer technical questions, program a controller cost out the components and make a presentation. Every commercial fence needs lighting to secure the perimeter, enhance camera imaging, deter intruders and secure people and property. Set your company apart, learn how to add this valuable service to your company.

Time Management - That's Your EXCUSE!

Wednesday, February 4
8:00am - 9:00am
Robert Whittaker - Magnolia Fence & Patio

If you need more time, wonder why some people get more done or how your 24 hours does not compare to others - then this is a the presentation for you. We are going to have a hands on, practical workshop to show you the difference between a highly productive leader and one that goes home burned out. If you have ever said or heard 'I don't have enough time' - this is the room for you.

2026 Digital Marketing Plan - Create Your Strategy For Explosive Growth In 2026

Wednesday, February 4
9:15am - 10:45am
Alex Danner - Fence & Deck Marketers

Attendees will learn how to set clear, measurable goals for 2026, calculate the number of leads needed to hit revenue targets, and create a customized action plan based on their current business status and objectives. Attendees will also receive a free marketing workbook that will allow them to plan out their marketing plan and make sure you hit your goals.

Campsites - Are You Drifting Or Hiking?

Wednesday, February 4
9:15am - 10:45am
Robert Whittaker - Magnolia Fence & Patio

Everything worthwhile is uphill - John C. Maxwell If you are 'stuck' maybe you are just at a campsite? How would you know the difference? What tools do you need to have a Mountain Man Mentality to go to the next level? Do you inspire others when you dream? We want to help you have a clear vision on what tomorrow looks & feels like.

Dynamic Line Of Barrier Operators From Marantec

Wednesday, February 4
9:15am - 10:45am
Ron Perkins - Marantec America

Discover the remarkable ease of installation and consistently high performance characteristics of these advanced operators, ensuring both efficient implementation and reliable, long-term functionality for your projects.

High Security Fence Standards and Application

Wednesday, February 4
9:15am - 10:45am
Colin Kelly - Hurricane Fence Co

This class is designed to introduce—or reacquaint—business leaders, managers, and finance staff with the operating cycle and its impact on cash. Because every business experiences cash flow timing differently, it is critical to understand how receivables, payables, and inventory affect working capital. Participants will learn how to forecast cash needs, manage payment terms, and recognize when outside financing may be necessary. By mastering the operating cycle, you’ll gain the tools to maximize cash flow and strengthen financial decision-making.

How to Get Your Personal Financial House in Order

Wednesday, February 4
9:15am - 10:45am
Andrew Martin - Atlas Financial Strategies

Many business owners overlook their personal financial foundation because the business demands so much of their time and energy. It is so important to ensure you have a solid foundation, so your personal goals align with your business goals. Simple, small tweaks in your overall financial plan can make an enormous difference.

Professional Proposals And Estimates (En Español)

Wednesday, February 4
9:15am - 10:45am
Tony Perez - Sagamore Fence & Deck

Learn how to craft professional, persuasive fence proposals and estimates that win more jobs and impress clients. This session will show you how to present your value clearly, avoid common mistakes, and stand out from competitors with polished, accurate, and easy-to-understand proposals. Whether you’re new or experienced, you’ll gain practical tips and proven strategies to close more sales, save time, and build trust with homeowners and contractors alike. Turn your estimates into powerful selling tools!

Tech-Driven Sales: How to Stop Guessing and Start Closing

Wednesday, February 4
9:15am - 10:45am
Justin Judy - DotCom Global Media

Sales isn’t about charm anymore; it’s about data, tools, and speed. This session shows fence pros how to tighten their processes using everyday tech: from CRMs and automation to lead tracking and response times. Justin shares strategies to help sales teams close faster, follow up smarter, and stop letting hot leads go cold. Whether you're solo or managing a team, this talk is built to help you sell like a pro in the digital age.

The IP Inspection: What Every Fence Company Overlooks

Wednesday, February 4
9:15am - 10:45am
Camille Wilson - Wilson Dutra

Most fence companies sit on goldmines of unprotected intellectual property. This session reveals the hidden patents, trademarks, and trade secrets already embedded in your business operations. Learn to spot valuable IP opportunities others miss and discover how to transform overlooked assets into new revenue streams and competitive advantages.

Weld-Less Pipe Connectors: A Modular Building System For Fences, Barns, And Enclosures

Wednesday, February 4
9:15am - 10:45am
Gary Eberhart & Davis Eberhart

Learn how weld-less pipe connectors are transforming fence and structure construction with faster installation, lower risk, and higher profitability. This session showcases real-world applications—from H-braces to barns—and highlights best practices for design and assembly. Whether you're a contractor, distributor, or strategic partner, you'll gain valuable insights into this versatile, modular building solution that’s reshaping the industry. Don’t miss this opportunity to expand your offerings and deliver smarter, more efficient solutions to your customers.

Friday, February 6

Ag Fence Professionals, Emerging Fence Professionals, Hispanic Fence Professionals, Veterans In Fence, Women In Fence Seminars

Friday, February 6
9:00am - 10:00am

Join the American Fence Association’s Special Interest Groups (SIGs) for focused seminars designed to connect, inspire, and empower professionals across the industry. Whether you’re part of Ag Fence Professionals, Emerging Fence Professionals, Hispanic Fence Professionals, Veterans in Fence, or Women in Fence, these sessions provide a dedicated space to network with peers, share experiences, and gain insights that strengthen both your career and the fencing community.

Please note: This session is open to all attendees.

SHOW DATES & LOCATION

FENCETECH 2026

Event Dates: February 2-6, 2026
Exhibit Dates: February 4-6, 2026
Indiana Convention Center
100 S Capitol Ave.
Indianapolis, IN 46225

REGISTER NOW

Questions?
Email us at fencetech@americanfenceassociation.com and we’ll be happy to help!

RESERVE YOUR FENCETECH 2026 BOOTH TODAY!

Looking to reserve your FENCETECH 2026 Booth Space & explore sponsorship options? Check out our FENCETECH exhibitor page.   

EXPLORE INDIANAPOLIS

Nashville Discounts

Check out all the amazing things that Indianapolis has to offer! Special discounts and passes available to FENCETECH attendees.  
EXPLORE INDIANAPOLIS

Featured Sponsors